Black Public Scholars

March 2, 2011

Some Trying to Say that the Oprah Winfrey Network is a Failure

Filed under: Uncategorized — Staff @ 5:08 am

by Dr. Boyce Watkins, Syracuse University – Scholarship in Action 

 

I’m not sure if this is the right time to pass judgment on the Oprah Winfrey Network (OWN), since it just began.  But Alexis Stodghill at AOL Black Voices, the New York Times and others are beginning to wonder if the magic is going to last.   According to the Times:

OWN, her two-month-old channel, is attracting fewer viewers than the obscure channel it replaced, Discovery Health. At any given time this month, there have been about 135,000 people watching OWN, according to the Nielsen Company, and only about 45,000 of those people are women ages 25 to 54, the demographic that the channel is focusing on.

Those ratings levels, down about 10 percent from Discovery Health’s levels last year, are being carefully watched by people who would like to rebuild cable channels around other celebrities, and by investors who worry that OWN is a drag on Discovery’s stock.

 

Click to read.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: