Black Public Scholars

February 7, 2011

Dr. Boyce: Pepsi Max Super Bowl Ad and the “Angry Black Woman”

Filed under: Uncategorized — Staff @ 12:47 am

by Dr. Boyce Watkins, Syracuse UniversityScholarship in Action 

There is no bigger corporate money-maker than the Super Bowl. That’s when potential sponsors are lining up to pay amazing amounts of money to advertise, primarily because they know this is the only televised special of the entire year when consumers actually enjoy watching the ads.
In addition to being able to promote their wares to the world, advertisers often find themselves caught in the middle of controversy. Sometimes, the controversy is hilarious, like the little black boy who slapped the man dating his mother for taking one of his Doritos. This year’s most interesting ad may have come out early in the game, and it has been brought to you by Pepsi Max. You may want to call this ad "The Angry Black Woman."
In the commercial, a black woman is keeping her husband on a diet. When he eats the wrong food, she gives him an evil look and kicks his leg hard under the table. When she sees him standing over a pie about to eat it, she angrily slams his face into the pie. When she catches him sneaking a bite of fattening food in the bath tub, she violently grabs the food from his hand and stuffs a bar of soap into his mouth.

Click to read.

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