Black Public Scholars

May 3, 2010

Athletes Get Nothing from NCAA’s New $11 Billion Dollar Contract

The NCAA men’s basketball tournament is expanding, starting next season, but not on the large scale once expected.

The sport’s signature event will grow to 68 teams from 65 in conjunction with a new 14-year, nearly $11 billion television agreement with CBS and Turner Sports announced Thursday. That gives the NCAA a 41% hike in annual media and marketing rights connected to the tournament — and "financial stability through the first quarter of this century," interim President Jim Isch said — without the controversy of a more dramatic move to a 96-team bracket.

Negotiations with CBS/Turner, ESPN and Fox Sports initially had targeted a 96-team field, drawing concern and criticism from traditionalists and others over the impact on the tournament’s aesthetics, effect on college basketball’s regular season and conference tournaments and potential for further intrusion on players’ time and studies.

 

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